Asics MENA HQ & Showroom

Global shoe brand ASICS, selected A&T Group Interiors to Design & Build their new ASICS MENA HQ, located in Dubai Design District (D3). The 4,400 sq-ft space accommodates workstations, meeting rooms, open and closed collaborative spaces, management office, two large client showrooms, reception area, plus closed pantry.

The creative process was very important for the design and construction, as well as strict alliance with the detailed brand guidelines to transform the identity and values of the brand into the architecture of the office. Smart space planning was applied to maximize upon natural light, greenery was added to reduce stress and enhance air quality; and the “ASICS Blue” (signature color of the Company), along with a running track, was used to emphasize the sports Brand’s concept and atmosphere.

The overall result is an office that boosts workplace health and wellness, as well as innovation, plus provides two unique and impressive showrooms in which to showcase the products of ASICS and Onitsuka Tiger - two brands with very different identities, distinguished through the design by the use of materials and colors.