Puma Retail Store

Puma International, one of the world's leading sports retail brands, engaged A&T to fit out their "Red World" retail store in Abu Dhabi. The pumarized space speaks a homogenous language that unifies the company’s philosophy and is an intelligent yet simple retail design. The space aims at strengthening the puma brand image, enhancing the display of puma’s collections, while celebrating footwear as the core of the brand.

The design is simple and functional with references to Japanese architecture by the use of materials such as wood and concrete. The store unites the individual concepts for sportlifestyle, performance, and black label and is a dynamic offering for puma retailers and offers a joyful shopping experience in the region.